# HOA LedgerIQ Product Brief
**Research Date:** 2026-03-12  
**Source:** https://www.hoaledgeriq.com

## Product Overview
**HOA LedgerIQ** is an AI-powered financial management platform specifically designed for homeowners associations (HOAs) and condominium associations. The platform brings "enterprise-grade AI analytics to community associations of any size."

## Target Audience
- **Primary:** Board Treasurers, Board Presidents
- **Secondary:** Property Management Firms, Community CPAs
- **Tertiary:** Self-Managed HOAs (small communities)

## Key Value Propositions

### 1. AI-Powered Financial Intelligence
- GPT-4 powered investment recommendations
- Proactive anomaly alerts and funding shortfall warnings
- AI-rated health scores for Operating and Reserve funds
- Plain-English answers to complex financial questions without needing a CPA

### 2. Real-Time Financial Visibility
- Budget vs. actuals variance reporting in real-time
- Predictive cash flow modeling
- Cash flow optimization and capital project timing

### 3. Reserve Fund Management
- 5-year comprehensive capital project planning
- Asset inventory tracking (date of last repair, expected lifespan)
- Continuous planning capability (not just stale reserve studies)
- Reserve study renewal reminders

### 4. Operational Efficiency
- Automated late-fee calculations and escalation workflows
- One-click professional board reports (PDF/Excel)
- Complete audit trail with timestamped, signed transactions
- Delinquency tracking with automated homeowner reminders

### 5. Multi-Entity Support
- Mixed Purpose Community management (SFH, Condo, Apartment)
- Multi-property management for Enterprise tier
- Role-based access control for board members

## Pricing Structure

| Tier | Price | Units | Key Differentiator |
|------|-------|-------|-------------------|
| **Starter** | $49/mo | Up to 100 | Basic tracking, no AI |
| **Professional** | $99/mo | Up to 500 | Full AI features |
| **Enterprise** | Custom | Unlimited | API, SLA, custom onboarding |

## Competitive Differentiation
- **AI at the core:** Not just accounting software with AI bolted on
- **Active vs. passive:** Turns the "stale reserve study into an ongoing, active process"
- **Investment optimization:** Specific focus on maximizing investment income while maintaining liquidity
- **Plain English:** Communicates complex financial concepts in accessible language

## Launch Status
- **Status:** Pre-launch (waitlist/early access phase)
- **Launch Timeline:** "Launching in 60 days" (from March 2026)
- **Trial:** 30-day free trial, no contracts, no setup fees

## Website Scoring (1-10)

### What's Strong (8/10)
1. **Clear positioning:** AI-powered finance for HOAs is distinct
2. **Specific use cases:** Real conversation examples ("What investment strategy should we implement...")
3. **Feature-benefit mapping:** Each feature clearly tied to board member pain points
4. **Trust signals:** Audit-ready compliance, CPA endorsements, role-based access
5. **Transparent pricing:** Clear distinction between tiers

### What's Missing/Weak (areas to improve)
1. **No testimonials yet:** Expected for pre-launch, but critical for conversion
2. **No case studies:** Would benefit from "pilot community" stories
3. **Limited about/team info:** Trust-building for financial software
4. **No integration mentions:** QuickBooks? Yardi? Buildium? (only API for Enterprise)
5. **Security specifics:** Generic "🔒" icons but no SOC 2, encryption details, etc.

## Voice & Tone
- **Primary:** Professional, modern, capable, confident
- **Secondary:** Approachable, educational (ditches jargon, speaks plain English)
- **Avoid:** Corporate buzzword speak, overly technical, condescending
- **Energy:** Efficient without being rushed, sophisticated without being snobby

## Key Messages to Amplify
1. "Stop wasting time with outdated & manual spreadsheets"
2. "Enterprise-grade AI for communities of any size"
3. "Get answers without needing a CPA on speed dial"
4. "Ditch the spreadsheets" (commerce theme)
5. "Before the board meeting" (proactive vs. reactive)
