# Image Concepts: HOA Financial Health Campaign
**Date:** 2026-03-26
**Purpose:** Social media graphics, blog illustrations, LinkedIn carousel
**Style:** Clean, modern, professional (matches hoaledgeriq.com branding)

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## Concept 1: "The Spreadsheet Trap" (Twitter Thread Header)

**Visual:** Split screen comparison

**Left Side (Chaos):**
- Tangled Excel spreadsheet with multiple tabs
- Red error circles (#REF!, #VALUE!)
- Multiple versions: "Budget_FINAL.xlsx", "Budget_FINAL_v2.xlsx", "Budget_ACTUALLY_FINAL.xlsx"
- Stressed board member at desk, head in hands
- Clock showing 2:47 AM

**Right Side (Clarity):**
- Clean dashboard with green health scores
- Simple charts: Budget vs. Actual (clean lines)
- Single source of truth
- Relaxed board member, coffee in hand, daytime
- Badge: "AI-Powered"

**Text Overlay:** "Ditch the Spreadsheet Chaos"

**Dimensions:** 1200x675px (Twitter card), 1080x1080px (Instagram/LinkedIn square)

**Color Palette:** 
- Chaos side: Muted grays, red alerts
- Clarity side: HOA LedgerIQ brand colors (blue/green from website), white space

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## Concept 2: "Reserve Fund Reality Check" (Infographic)

**Visual:** Vertical infographic for LinkedIn carousel or blog

**Sections:**

**Header:** "Is Your HOA Reserve Fund Actually Funded?"

**Stat 1:** 
- Large "60%" in bold
- "of HOAs are underfunded for major repairs"
- Source: Community Associations Institute 2026

**Stat 2:**
- Timeline graphic: 2020 → 2026
- "Construction costs: +42%"
- "Your reserve study: Still 2020"

**Stat 3:**
- Scale graphic
- "Average special assessment: $3,200 per unit"
- "Cost of proactive planning: 0.3% of that"

**Call to Action:**
- "Get Your Free Reserve Health Assessment"
- hoaledgeriq.com/reserve-check
- QR code

**Dimensions:** 1080x1350px (LinkedIn portrait) or 1080x1920px (Instagram Story)

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## Concept 3: "Before & After" (Comparison Graphic)

**Visual:** Two-panel comparison

**BEFORE (Traditional Method):**
- Calendar: "Reserve Study: 2019"
- Next update: "2024" (crossed out, now "2029?")
- Board meeting: Emergency session, tense faces
- Document: "Special Assessment Resolution"
- Homeowner reaction: Shocked表情

**AFTER (AI-Powered Planning):**
- Dashboard: Real-time funding status
- Alert: "Reserve funding at 78% - recommend 5% dues increase"
- Timeline: "Phased approach avoids special assessment"
- Board meeting: Regular session, calm discussion
- Homeowner reaction: Relieved (small increase vs. large surprise)

**Text:** "Proactive > Reactive"

**Dimensions:** 1200x1200px (square, multi-platform)

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## Concept 4: "AI Health Score" Dashboard Mockup

**Visual:** Clean dashboard screenshot (product tease)

**Elements:**
- Operating Fund: Green circle, "92/100 - Healthy"
- Reserve Fund: Yellow circle, "74/100 - Monitor"
- Cash Flow: Green arrow trending up
- Alert box: "Roof replacement in 18 months - currently 62% funded"
- Recommendation: "Increase monthly reserve contribution by $47/unit"

**Text Overlay:** "Know Your Numbers Before the Board Meeting"

**Purpose:** Product feature highlight for LinkedIn/Twitter

**Dimensions:** 1200x675px (Twitter card)

**Note:** This should look like an actual product screenshot (can be mockup based on real UI)

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## Concept 5: "The Cost of Waiting" (Bar Chart)

**Visual:** Simple bar chart showing escalating costs

**X-Axis:** Years of Delay (2024, 2025, 2026, 2027)
**Y-Axis:** Cost to Complete Project ($ millions)

**Bars:**
- 2024: $1.2M (baseline)
- 2025: $1.35M (+12%)
- 2026: $1.52M (+27% from baseline)
- 2027: $1.71M (+42% from baseline)

**Callout Box:** "Every year of delay = 8-12% increase in catch-up costs"

**Bottom Text:** "The best time to plan was 5 years ago. The second best time is now."

**Dimensions:** 1200x800px (landscape)

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## Concept 6: Quote Card Series (3-Part Twitter/LinkedIn Series)

**Style:** Clean typography on brand-colored background

**Quote 1:**
> "A reserve study is only as good as its last update. And most are dangerously outdated."

**Quote 2:**
> "Your reserve fund isn't just a number. It's your community's financial future."

**Quote 3:**
> "Enterprise-grade AI for communities of any size."

**Design:** 
- White text on gradient blue-green background
- HOA LedgerIQ logo bottom right
- Consistent font (match website: modern sans-serif)

**Dimensions:** 1200x675px each

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## Concept 7: "Board Member Bingo" (Engagement Graphic)

**Visual:** Bingo card with common HOA board experiences

**Squares:**
- "Excel crashed during budget presentation"
- "Homeowner asks about reserve balance (we don't know)"
- "Version 47 of the budget spreadsheet"
- "Special assessment emergency meeting"
- "CPA says 'let me check the numbers'"
- "Insurance premium shock"
- "Roof leak = instant crisis"
- "Debate over Excel vs. Google Sheets"
- "Where's the password file?"
- "FREE SPACE: We need better tools"

**Purpose:** Light-hearted engagement piece, relatable content

**Dimensions:** 1080x1080px (square)

**Caption Idea:** "How many have you experienced? Tag a board member who needs to see this. 😅"

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## Production Notes:

**Tools:**
- Canva Pro (templates)
- Figma (custom graphics)
- Adobe Express (quick social graphics)

**Brand Consistency:**
- Use colors from hoaledgeriq.com (blues, greens, clean white)
- Font: Match website (likely a modern sans-serif like Inter, Poppins, or similar)
- Logo: Include in corner of all graphics

**Accessibility:**
- Ensure high contrast for text
- Alt text for all images when posting
- Avoid color-only information (use labels + colors)

**File Organization:**
- Save as: `/assets/concepts-2026-03-26-[concept-name].png`
- Keep source files (Figma/Canva links) in separate folder
- Create both PNG (social) and high-res (print/PDF) versions

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## Priority Order:

1. **Concept 1** (Spreadsheet Trap) - Twitter thread header
2. **Concept 2** (Reality Check Infographic) - LinkedIn + blog
3. **Concept 4** (Dashboard Mockup) - Product tease
4. **Concept 5** (Cost of Waiting) - Blog illustration
5. **Concept 3** (Before & After) - LinkedIn carousel
6. **Concept 6** (Quote Cards) - Twitter filler content
7. **Concept 7** (Bingo) - Engagement post (Friday/weekend)

**Timeline:** Create top 3 by end of day for this week's content rollout.
