Add deployment files and marketing content

- deploy.sh: Zero-downtime deployment script for HOALedgerIQ
- content/: Generated content files (blog outlines, social posts, images)
- marketing/: Marketing content and daily summaries
- marketing-content/: Archived marketing content with research and tracking
- marketing-content-2026-03-25.md: Initial marketing content archive

marketing-content/ga4-calculator-tracking.txt

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+<!-- Google Analytics 4 Event Tracking for ROI Calculator -->
+<!-- Add this to your homepage, after the GA4 base tag -->
+
+<script>
+// Wait for DOM to load
+document.addEventListener('DOMContentLoaded', function() {
+  
+  // Track calculator modal opens
+  const calcOpenBtn = document.querySelector('[data-calc-open], .calc-trigger, button[id*="calc"]');
+  if (calcOpenBtn) {
+    calcOpenBtn.addEventListener('click', function() {
+      gtag('event', 'calculator_open', {
+        'event_category': 'engagement',
+        'event_label': 'ROI Calculator Modal Opened'
+      });
+      console.log('GA4: calculator_open event sent');
+    });
+  }
+  
+  // Track form submissions
+  const calcForm = document.querySelector('form[id*="calc"], form[class*="calc"]');
+  if (calcForm) {
+    calcForm.addEventListener('submit', function(e) {
+      // Get form values (anonymized)
+      const homesites = this.querySelector('input[name*="home"]')?.value || 'unknown';
+      const propertyType = this.querySelector('select[name*="type"]')?.value || 'unknown';
+      
+      gtag('event', 'calculator_submit', {
+        'event_category': 'conversion',
+        'event_label': 'ROI Calculator Submitted',
+        'value': 1,
+        'homesites': homesites,
+        'property_type': propertyType
+      });
+      
+      console.log('GA4: calculator_submit event sent');
+    });
+  }
+  
+  // Track API response (success/failure)
+  // You'll need to hook this into your existing submit handler
+  window.trackCalculatorSuccess = function(data) {
+    gtag('event', 'calculator_success', {
+      'event_category': 'conversion',
+      'event_label': 'ROI Calculator Results Shown',
+      'value': 1,
+      'annual_income': data.annual_income || 'unknown',
+      'reserve_funds': data.reserve_funds || 'unknown'
+    });
+    console.log('GA4: calculator_success event sent');
+  };
+  
+  window.trackCalculatorError = function(error) {
+    gtag('event', 'calculator_error', {
+      'event_category': 'error',
+      'event_label': 'ROI Calculator Error',
+      'error_message': error?.message || 'unknown'
+    });
+    console.log('GA4: calculator_error event sent');
+  };
+  
+});
+</script>
+
+<!-- 
+INSTALLATION INSTRUCTIONS:
+1. Add this script AFTER your GA4 base tag (gtag.js)
+2. Make sure gtag is initialized (your site already has this)
+3. Test in browser console - you should see "GA4: calculator_open event sent" when clicking calculator
+4. Check GA4 Realtime report to verify events are coming through
+
+TRACKED EVENTS:
+- calculator_open: User opens the calculator modal
+- calculator_submit: User submits the form
+- calculator_success: API returns results successfully
+- calculator_error: API call fails
+
+These will appear in GA4 under:
+- Reports → Engagement → Events
+- Realtime → Event count (for testing)
+-->