- Detect bot-like behavior (webdriver, missing language, etc.)
- Track scroll depth (25%, 50%, 75%)
- Track time on page (10+ seconds threshold)
- Track all meaningful clicks
- Add user properties (screen res, timezone, bot flag)
- Filter real users from bots in GA4 reports
- Add comprehensive documentation
This enables:
✓ Distinguishing real users from automated traffic
✓ Measuring meaningful engagement vs vanity metrics
✓ Identifying calculator abandonment points
✓ Tracking user journey through the site
✓ Better ROI measurement for marketing efforts
See GA4_ENHANCEMENTS.md for full details.