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HOALedgerIQ_Website/skills/seo/local.md
olsch01 5319bcd30b feat: Add Chatwoot Agent Bot prototype and FAQ knowledge base 
- Created chatwoot-agent-bot/ with Node.js webhook server
- Bot detects intent (greeting, billing, technical, features, account)
- Auto-responds from FAQ knowledge base or escalates to human
- FAQ-KB.md: Living knowledge base that grows with customer questions
- CHATWOOT-SETUP.md: Complete deployment and configuration guide
- Supports Telegram notifications on escalation
- Bot runs on port 3001, ready for Chatwoot webhook integration
2026-04-01 16:26:05 -04:00

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Local SEO

Google Business Profile

  • Claim and verify your listing — unverified profiles don't rank
  • Complete ALL fields: hours, services, attributes, products
  • Primary category: choose the most specific match (not generic "Business")
  • Photos: businesses with photos get 42% more direction requests
  • Posts: weekly updates show activity, appear in Knowledge Panel
  • Q&A: seed with common questions, monitor for spam

NAP Consistency

  • NAP = Name, Address, Phone — must be IDENTICAL everywhere
  • Format matters: "Street" vs "St." is a mismatch to Google
  • Check major directories: Yelp, Yellow Pages, Facebook, Apple Maps, Bing Places
  • Use local phone number — toll-free looks non-local
  • Update NAP when moving — inconsistency tanks rankings for months

Local Keywords

  • "[Service] + [City]" pages for each location served
  • "near me" queries: proximity + relevance + prominence
  • Neighborhood/district names for dense metros
  • Location in title tag: "Plumber in Austin, TX | Company Name"
  • Service area pages: one per city, unique content each

Reviews

  • Quantity + recency + rating: all three matter for local pack
  • Respond to ALL reviews — especially negative, shows engagement
  • Never buy fake reviews — Google detects patterns, leads to suspension
  • Review velocity: steady flow better than sudden burst
  • Ask at point of transaction — "leave a review" links in receipts/emails

Citations

  • Structured citations: business directories with NAP
  • Unstructured citations: mentions in articles, blogs, news
  • Industry-specific directories: lawyers on Avvo, restaurants on TripAdvisor
  • Chamber of commerce and local business associations
  • Data aggregators (Factual, Localeze) push to multiple directories

Local Content

  • Location pages with unique content — not just NAP + map
  • Local news/events coverage — shows community involvement
  • Case studies with local clients — builds local relevance signals
  • Embed Google Maps — helps Google verify location